Works
Case studies in content design, strategy and tone of voice, across gaming, prediction markets and cybersecurity.
Works
Case studies in content design, strategy and tone of voice, across gaming, prediction markets and cybersecurity.
Bringing a global tone of voice into product content
PokerStars
Tone of Voice & Guidelines
Bringing a global tone of voice into product content
PokerStars
Tone of Voice & Guidelines
Content design for a new prediction markets app, from zero to MVP
FanDuel Predicts
Content design for MVP launch
Content design for a new prediction markets app, from zero to MVP
FanDuel Predicts
Content design for MVP launch
Redesigning deposit limit content for new UK regulations, across three brands
Safer Gambling Deposit Limits
UX Content Design
Redesigning deposit limit content for new UK regulations, across three brands
Safer Gambling Deposit Limits
UX Content Design
Building the guidelines, tools and processes that let content scale beyond me
Content Systems
Content Operations · Cross-Brand
Building the guidelines, tools and processes that let content scale beyond me
Content Systems
Content Operations · Cross-Brand
Owning content end to end for a cybersecurity product, from emails to the help centre
Egress
UX Content · Help Content · Cybersecurity
Owning content end to end for a cybersecurity product, from emails to the help centre
Egress
UX Content · Help Content · Cybersecurity
Using AI to audit content across three brands, with a human at the wheel
AI-assisted Content Audit
Content Strategy · AI · Cross-brand
Using AI to audit content across three brands, with a human at the wheel
AI-assisted Content Audit
Content Strategy · AI · Cross-brand