Sophie Muir · Content Designer

Leeds, UK · 2026

Hello, I’m Sophie

A senior UX content designer in Leeds, shaping the content people rely on in complex, regulated products. Nearly ten years in, still sweating every word.

Hello, I’m Sophie

A senior UX content designer in Leeds, shaping the content people rely on in complex, regulated products. Nearly ten years in, still sweating every word.

I design how information works: what people need, in what order, in what words. Content shapes the experience from the first sketch, not the final polish.

I design how information works: what people need, in what order, in what words. Content shapes the experience from the first sketch, not the final polish.

10

Years of experience

6

Brands shaped

3

Industries

Content Philosophy

Content Philosophy

01

Content is the foundation not decoration

Content is the foundation not decoration

What people see, in what order and the way it's communicated all shape whether they are confident or confused. I design all three.

02

Provide clarity under pressure

Provide clarity under pressure

In regulated high-stakes moments, clear words protect people. I write to meet compliance without losing the user or compromising the brand's identity.

03

Proper systems, not one-offs

Proper systems, not one-offs

I think in patterns, principles and guidelines so good content can scale beyond the screens I touch.

Toolkit

The methods, tools and little rituals behind every project.

Toolkit

The methods, tools and little rituals behind every project.

Methods

User Research

Content Strategy

Tone of Voice

Inclusivity & Accessibility

Regular Audits

Stack

Mood

Experience

A track record of thoughtful design across disciplines.

Experience

A track record of thoughtful design across disciplines.

Download CV

UX Content Designer

Flutter Entertainment

2022 - Present

UX Content Designer

Flutter Entertainment

2022 - Present

Technical Author & Content Designer

Egress (now KnowBe4)

2019 - 2022

Technical Author & Content Designer

Egress (now KnowBe4)

2019 - 2022

Senior Technical Author

Sopra Banking Software

2016 - 2019

Senior Technical Author

Sopra Banking Software

2016 - 2019

Workflow

From understanding the problem to building an approach that works and can be replicated. Content shapes every stage, not just the final copy.

Workflow

From understanding the problem to building an approach that works and can be replicated. Content shapes every stage, not just the final copy.

Process

Discovery

Strategy

Design

Prototyping

Iteration

Impact